HotelNewsNow recently published an op-ed piece by BBGM President and Senior Principal Nick Giordano. Mr. Giordano covers an element that is often passed over in the race for modern offerings and latest trends – families.
While many reading this article may occasionally travel on business, there is no doubt that a large portion of readers can also relate to the importance of hotel selection for a family getaway. Mr. Giordano makes the case for select-service, and why it can be a strong fit for families looking to travel.
An excerpt from the article:
Select-service hotels have become very popular and are now located throughout most urban areas to meet short- and extended-stay business travel. Although they’re focused on business travelers, select-service hotels can offer a great stay for families, too.
Select-service hotels can be a great choice for family vacations for many of the same reasons they work for the business traveler. Not every family vacation needs to be at a resort destination with water parks, beaches or snow skiing.
Urban destinations offer a different experience from typical destination resorts, such as unique art and entertainment experiences, not to mention great food and beverage options and the pleasure of simply enjoying the culture of a particular city. Unlike a resort destination where the hotel is the focus, in an urban excursion, the city is the attraction. The hotel becomes a place to sleep and unwind from a busy day out, not the destination.
